ISSN-L: 0798-1015   •   eISSN: 2739-0071 (En línea)

Vol. 42 (Nº 22) Año 2021. Art. 3

Recibido: 12/10/2021 • Aprobado: 23/11/2021 • Publicado 30/11/2021
DOI: 10.48082/espacios-a21v42n22p03

Comercio electrónico y estrategia de empresa a empresa (B2B): una revisión bibliométrica

Electronic commerce and business to business strategy: a bibliometric review

ALVAREZ-AROS, Erick L. 1
BARRAGÁN, José L. 2
MENÉNDEZ, Jorge E. 3

Resumen
Este trabajo presenta un análisis holístico del comercio electrónico y la modalidad Negocio a Negocio en la estrategia organizacional. Para ello, se realizó un análisis bibliométrico de plataformas Web of Science y Scopus. Entre los resultados destaca que pocos estudios abordan conjuntamente al comercio electrónico con la modalidad negocio a negocio; China, Malasia y Canadá son países inmersos; y temas de tendencia frecuente son social media, confianza e innovación.
Palabras clave: análisis bibliométrico, biblioshiny, b2b, comercio electrónico

Abstract
This paper presents a holistic analysis of electronic commerce and the Business to Business modality in organizational strategy. For this, a bibliometric analysis of Web of Science and Scopus platforms was carried out. Among the results, it stands out that few studies continuously address electronic commerce with the business-to-business modality; China, Malaysia and Canada are immersed countries; and topics of frequent tendency are social networks, trust and innovation.
Key words: bibliometric analysis, biblioshiny, b2b, e-commerce

ARTÍCULO COMPLETO

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1. Universidad Popular Autonoma del Estado de Puebla. México. Email: erickleobardo.alvarez@upaep.mx

2. Universidad Popular Autonoma del Estado de Puebla. México. Email: joseluis.barragan@upaep.edu.mx

3. Universidad Popular Autonoma del Estado de Puebla. México. Email: jorgeemanuel.menendez@upaep.edu.mx