La prospectiva estratégica y su influencia en la competitividad de las micro y pequeñas empresas procesadoras de alimentos a base de productos andinos
DOI:
https://doi.org/10.48082/espacios-a26v47n01i06Keywords:
strategic foresight, competitiveness, micro and small enterprise, food processor, andean food productsAbstract
The study assessed how strategic foresight influences the competitiveness of Andean food-processing firms. SWOT, PESTEL, the Schwartz scenario matrix, a relevance tree, and Spearman’s correlation were applied. Perceptions were collected from 66 executives. Findings showed strong market knowledge and recognition of public-sector opportunities, alongside concern about political instability and a shift toward eco-friendly products. Strategic foresight was positively associated with competitiveness and organizational situational status; therefore, greater emphasis on managerial strengthening and regulatory compliance was recommended.
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