El impacto de la inteligencia artificial en el marketing de las empresas del IBEX35
DOI:
https://doi.org/10.48082/espacios-a26v47n01i11Keywords:
artificial intelligence, ibex35, marketing, processes, digitalizationAbstract
The research aimed to analyze the relationship between Artificial Intelligence and Marketing in IBEX35 companies, emphasizing its use in commercial strategies and its positive impact on projects. It highlights the implementation of machine learning, data analysis, cybersecurity, and process automation, which improve efficiency, market segmentation, and consumer understanding. AI drives competitiveness and success in a digital environment, with revolutionary potential for the future beyond current advancements. It is a key tool for innovative processes and strategies.
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