Influencia de las experiencias socioemocionales en la toma de decisiones en empresas familiares durante la pandemia de COVID-19

Fernando O. HERNÁNDEZ-VILCHIS

doi:10.48082/espacios-a26v47n01i15

Authors

Fernando O. HERNÁNDEZ-VILCHIS Universidad Autónoma Metropolitana - ORCID: 0000-0003-1366-6584 Author

DOI:

https://doi.org/10.48082/espacios-a26v47n01i15

Keywords:

COVID-19, Family businesses, rational choice, emotional choice

Abstract

Objective: To analyse the influence of socioemotional wealth on business decision-making, using the company SOTEXAM as a case study. This is a qualitative, empirical, observational, cross-sectional, and prospective study. Socioemotional experiences and decisions of the CEO and department heads were explored through interviews, and the analysis was conducted using Atlas.ti. Some decisions were consistent with logical–rational elements, but decisions based on socioemotional experiences predominated, such as intuitions, emotions, and the preservation of the family legacy.

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